My mission is to grow your business by working with you and your team to craft meaningful, engaging conversations with your audience through the medium of traditional and digital marketing.
After graduating from California State University Fresno in 1993, I started Gael Force Imports, which became a large and rapidly growing catalog business and eventually grew into the largest Celtic mail-order business in North America. I imported authentic Celtic jewelry (we even worked with the jeweler to the Prince and Princess of Wales), artwork, and music. Then, overnight, everything came to a screeching halt. Our offices were burglarized and literally everything we had worked for went down the drain. All of our computer systems and hidden backup copies were stolen, which meant we had no more customers. Talk about stress!
Yet, good things can come out of misfortune. Following the burglary, I took a hard look at what I was going to do. The ‘good times’ were gone, but through Gael Force I had discovered a love of marketing strategy, advertising, and design. I loved it when a catalog that I had designed, or had a hand in designing, had generated tangible results in the form of orders and very loyal customers. Because of that, I had already been helping friends with their marketing and design. It only seemed natural that I continue working in a field I loved, so I became a designer while honing my marketing knowledge.
Since all of this hit before the Internet became a ‘thing’ (Adobe Photoshop had barely reached version 5.0!), I certainly never foresaw that I would be designing websites. Designing websites is now something I love to do because it combines strategic thinking with design, analytics, and behavioral psychology.
In my free time, I continue a legacy of over 37 years of martial arts training as the head instructor of a school of traditional Japanese jujutsu and sword arts. I am also a dedicated husband of 27 years to my wife, Patricia, and am the proud father of two sons, Mychael and Matthew, who study business and computer programming at New York University in Prague, Czech Republic.
If you would like to message me and stay in touch feel free to connect on LinkedIn.