LOCAL SEARCH ENGINE OPTIMIZATION
Local Search Engine Optimization is the process of ensuring your website is visible to search engines. It’s an extremely important element to your success online, whether you have a service or a brick-and-mortar business. Think of Google and the other search engines as if they were blind. Without proper guidance, search engines have difficulty deciphering what your site is about. If they don’t know what your site is about, search engines are hindered in their ability to point to your site as a trusted source of information for online searchers. If your competitors provide search engines with the information they need, their sites will stand out and outrank lower performing sites. The more relevant information a search engine gathers from your site, the more likely a search will show your website as a search result. That’s why it’s critical to have your site configured by someone who has an understanding of the myriad (and growing!) factors that contribute to search engines finding and trusting your site.
Local search – A Systematic Approach
I will create a detailed site audit detailing the citations associated with your website for compliance with local SEO best practices. I will verify the correctness of your site with key local information sources such as Google+, Yelp, Yellow Pages, and others. This report sets the stage for further correction and optimization.
Reasons to Add Local SEO To Your Marketing Strategy
✓ Receive measurable results month after month ✓ Help search engines – and customers – find your business ✓ Local SEO is a consistent strategy to grow targeted traffic ✓ SEO s a worthy and necessary investment if you have a website